Much has been going on behind the scenes at TAG Heuer in the last few months, what with the new CEO appointment and management shifts at the LVMH Group. But the 2025 watch year promises to be an exciting one for the brand, and so far it has delivered on all fronts. TAG Heuer Watches and Wonders 2025 continues to push its key messages.

As the official watch brand of the Formula 1 Grand Prix, TAG Heuer hit the ground sprinting at the Australian Grand Prix. That came just two months after a stellar LVMH Watch Week 2025. So we definitely should not expect any less from TAG Heuer Watches and Wonders 2025. It is, after all, the biggest watch fair of the year.

The 2025 F1 season kicked off with the Australian Grand Prix in Melbourne

The main highlights from TAG Heuer Watches & Wonders 2025 focused on further evolving the Carrera. Also the brand took a trip down memory lane with the rejuvenated Formula 1 collection.

In evolving the Carrera line, TAG Heuer re-establishes its identity as a sophisticated wrist-worn timekeeper. Something it achieves by bringing back a collector’s favorite that has flown under the radar for far too long — the beads-of-rice bracelet. Much like the glassbox sapphire crystal in 2023, this bracelet design connects TAG Heuer’s beautiful past with its dynamic present.

Carrera Glassbox Chronograph and Beads-of-Rice Bracelet

Carrera Beads-of-Rice Bracelet

The 1960s were a fabulous decade for Heuer chronographs. Trusted on the racetracks and preferred by stylish gents. A number of Heuer Carrera chronographs of that time were paired with beautifully crafted Gay Frères bracelets, often with a double grain design. They were practically a staple of the TAG Heuer Carrera going into the 1970s. And a source of excitement for today’s Heuer connoisseurs.

So the return of the Carrera Beads-of-Rice Bracelet marks a new milestone in the collection’s present era. Importantly, TAG Heuer did not merely replicate the old design. Rather, it made a contemporary reinterpretation thus explaining the sleek, modern aesthetic.

It is vintage inspiration meets modern craftsmanship. TAG Heuer’s engineers reworked the bracelet’s ergonomics with the sole intent to ensure superior comfort. Because what good is a fancy bracelet if it does not properly fit the wrist?

Calibre TH20-00 automatic chronograph

Ultimately, this new Carrera Beads-of-Rice Bracelet consists of alternating rows of larger flat outer links along with smaller, rounded central links. Not only does this afford a lovely, tactile feel going from link to link, it is also able to better follow the contours of the wrist. The flat links are vertical brushed, juxtaposing with polished surfaces of the rounded links.

Likewise, its folding clasp is fine-brushed and polished. Equipped with double safety push buttons and the applied TAG Heuer shield emblem.

The new Beads-of-Rice Bracelet is paired to the black and blue Carrera Chronographs, as well as the Panda and teal green Dato Chronographs

Carrera Day-Date and Date Twin Time

Undoubtedly, the Beads-of-Rice design isn’t the collection’s first bracelet. The Carrera line had already gotten a classic H-link bracelet last year. And that continues to in the new Carrera Day-Date and Twin Time models.

New dial designs for the Carrera Day-Date collection

There are five new references for the 41mm Carrera Day-Date. Each one is distinguished by dial design, case material and choice of strap or bracelet. Neutral tone options include a black grained dial on stainless steel with black calfskin strap, and a black opalin dial on stainless steel with matching bracelet, or bi-color steel and plated rose gold with matching bracelet.

Color options include a blue sunray brushed dial on stainless steel with matching bracelet. This is followed by a lovely smoky red opalin dial on stainless steel with matching bracelet.

The movement used in all of these references is the Calibre TH31-02 produced exclusively for TAG Heuer by AMT. AMT is the high-end division of movement manufacture, Sellita.

Calibre TH31-02 exclusively produced and assembled for TAG Heuer by AMT

Meanwhile, the 41mm Carrera Date Twin-Time cuts a striking visage with its radiant teal colored sunray brushed dial. Bringing an additional GMT function to its date display, you see a chapter ring all around the flange in two color tones, silver and teal green. Its red-tipped GMT hand subtly recalls an image of watchmaking tools. In particular, the tweezers used by watchmakers in movement assembly.

TAG Heuer Carrera Twin-Time with teal green dial on steel case and bracelet

There is also an updated dial construction creating an enhanced three-dimensionality not unlike that of the Carrera Glassbox. You get a greater sense of depth and balance, along with improved legibility.

A red GMT hand inspired by watchmaking tools

Calibre TH31-03 provides the hours, minutes, seconds, date and second time zone. Both Calibres TH31-02 and TH31-03 have an extended 80-hour power reserve and come with a five-year warranty.

Formula 1 38mm Date Solargraph

The TAG Heuer Formula 1 is something of an icon among watch enthusiasts who grew up in the 80s. Back then, all everybody wanted was that watch on the wrist. TAG Heuer reignited our desire for this watch last year through a fun and playful collaboration with design studio Kith. But now the rejuvenated TAG Heuer Formula 1 is back for good. And it packs a major surprise on the inside — the Solargraph movement.

The TAG Heuer Formula 1 now comes with a Solargraph movement

Officially known as the caliber TH50-00, the Solargraph is TAG Heuer’s groundbreaking solar-powered movement. It was developed to enhance efficiency and sustainability in watchmaking. It eliminates the need for battery replacements by harnessing energy from both natural and artificial light sources.

The movement is housed beneath a translucent dial, allowing light to reach the solar cells without compromising on design. This seamless integration ensures that the watch maintains TAG Heuer’s signature sporty elegance while demonstrating this avant-garde watch company’s vision toward eco-conscious engineering and sustainable horology.

Also bringing a significant upgrade is the bezel, which is one of the most definitive features of the TAG Heuer Formula 1. Inspired by early dive watches, the bi-directional “daisy” bezel has exaggerated grooves and notches all around. There is one at every five-minute interval. Plus, the heritage-inspired hands are a perfect throwback to that bygone era while also being proportionately sized.

One key improvement here is the bezel turning mechanism which offers a smoother, more qualitative sensation. Formerly made of composite material, it is now produced in a bio-sourced material, further emphasizing TAG Heuer’s sustainability-forward approach to watch design. Offering strength and lightness, it has the same understated matte finish found in the OG TAG Heuer Formula 1 collection.

Other details that have been tastefully refined include the hour markers which are now applied, rather than printed. The TAG Heuer shield logo at the 12, six and nine o’clock positions have been updated to a more modernized geometry as well. The watch is obviously endowed with the most current TAG Heuer logo, and the case has a sandblasted finish with sloping integrated lugs described as “décroché” for improved wrist ergonomics.

The new Formula 1 Date combines sandblasted steel with TH-PolylightTM for the turning bezel

The new TAG Heuer Formula 1 Date is also slightly larger in diameter than the original, which is a 35mm timepiece. Lug to lug it measures 45.2mm, and sits just under 10mm in thickness.

Monaco Split-Seconds Chronograph F1

This time last year, TAG Heuer debuted its first split-seconds chronograph in the Monaco line. With this watch, the brand reclaimed decades of ultra-precise timekeeping heritage while projecting a view to the future. And it is definitely a future augmented with haute horlogerie endeavors.

Naturally as this year heralds the start of its Formula 1 partnership, there must needs be a special edition timepiece to mark the occasion. So the Monaco Split-Seconds Chronograph F1 is here to claim the spotlight, dressed in full F1 livery.

Monaco Split-Seconds Chronograph F1 with white ceramic and red sapphire crystal

Like the earlier model, this watch moves on the Calibre TH81-00 conceptualized by none other than the brand’s Movements Director Carole Forrestier Kasapi. If you’d recall it has bridges and plates in titanium, as well as a case in titanium and sapphire crystal.

Red tinted sapphire crystal plate perches above two white ceramic bridges

In this new version dedicated to F1, it has a bold new design featuring white ceramic bridges flanking the square-shaped sub-dials. A vibrant red-tinted sapphire crystal plate sits atop the movement, with a large circular aperture revealing all that is beneath the dial. You have chronograph counters inspired by racetrack design, thanks to an asphalt-like finish.

Case, pushers and crown are all made in white ceramic

The entire case was also crafted out of white ceramic, inclusive of crown and pushers, shaped to evoke the aerodynamic lines of an F1 racecar. Replacing the words ‘Rattrapante’ and ‘Chronograph’ are the phrases ‘Lights Out’ and ‘& Away We Go’ printed in the signature F1 typography. One special touch in this watch is the green-and-red TAG Heuer emblem which is lacquer painted by hand, just like the one on the crown.

The new red-and-white Monaco Split-Seconds Chronograph is truly dedicated to F1

This watch is exclusively limited to 10 pieces, each one individually numbered.