Gerald Charles was founded in 2000 by the 20th century’s most prolific watch designer, Gérald Charles Genta, a venture that would prove to be fruitful despite being in the twilight of his career. With the Ziviani family managing the brand since 2003, its main focus then was producing bespoke creations for discerning clients until 2018, when Federico Ziviani would chart a different course for the brand. Building a strong identity around the Maestro case, it now produces in limited series, sporty timepieces with an elegant form factor that are meant to be worn in an everyday active lifestyle.